Deconstruction

chris ebbert DCC4 workshop
Deconstruction
Deconstruction is…
… not a style, and not a movement. It’s an approach.
… how you get there, not what it ends up as.
… to ask ”who says it has to…?”
… to disagree on principle.
… to turn convention inside out.
… to find out what the rules are, and break them.
… to challenge common views, by providing a working solution that defies all expectation.
… wot r u doin 4 lunch m8?

Themes similar to deconstruction that affect our working lives as product designers:

• TRIZ – Genrich Altshuller’s problem solving system for inventors.
• Forced innovation
• Reverse Engineering
• Innovation Management


What other examples of deconstruction are we living with today?
What would you get if you deconstructed yourself?
Reflect in your workbook.