Identity

DCC4 Workshop 3 chris ebbert

Identity
“Every time you buy a product, you cast a vote for the kind of world you want to be living in.”

Aspects of products we may use to build identity in a product:
• Brand – “Whose philosophy am I endorsing?”
• Colour – “What fruit might this be?”
• Continuity – “Who are this product’s parents, siblings…?”
• Culture – “Does it eat with chopsticks?”
• Designer’s name – “Whose guru’s credo does this carry?”
• Gender – “Is it a boy or a girl?”
• Graphics – “What mood is it in?”
• Logo – “How much self esteem does it have?”
• Materials – “Show us what it’s made of.”
• Nationality – “Which land’s exotic vibe does it give off?”
• Performance – “What does this measure up to?”
• Religion – “Has it got ethics of its own?”
• Shape – “Is it a predator, prey, pregnant, or attacking, etc.?”
• Size – “How much stuff do I get for my money?”
• Detail – “How much refinement do I get for my money?”
• Smell – “Is it in good health?”
• Sound – “Has it got poise?”
• Stereotype – “Does it take sides?”
• Technology – “Is it trying to be a weapon of mass destruction, or just a stick?”
• Touch – “Do you want to cuddle?”
• Value perception – “Will I be envied for it?”


In-Class Exercise:

Tell us about your shoes, using all of the criteria above.


Workbook Homework:
Pick an object of your choice and reflect on it in the same way in your workbook, using images and writing.