Not only Alessi and Robert Venturi show an approach to object design that avails itself of contemporary means to employ flashback semantics. The Retro movement of the 1990s, in some cases still ongoing, shows a similar psychology of nostalgic adornment as postmodernism did.
Telltale signs in product design:
• Citing brand specific, historical styling references
• Nostalgic themes and names reminiscent of the brand’s past classics
• Adhesion to mainstream form while applying nostalgic accents
Homework suggestion for your workbook: Find images of products and vehicles that were designed in the last 20 years with a nostalgic, or retro attitude.
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